Résultats (
Anglais) 3:
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- Analysis of the problem (market, marketing mix, etc. )
1 Diagnosis of the situation and the available data
2 Preparation of data
3 predictive modeling and explanatory (scorings,etc. )
4 establishment of relevant indicators
5 results analysis (segmentation, targeting, etc. )
6 strategic recommendations and presentation to the customer
Deployment Preparation (communication, training etc. )
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