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One of the difficulties inherent in any policy of marketing is to define its audiences on a market. Whatever it is, it is never composed of a homogeneous audience. A homogeneous market is a market in which a majority of customers have similar requirements for a product. But a market may be composed of thousands and sometimes millions of actors who can be different each other, told in this case that the market is heterogeneous. A market consisting of individuals, organizations various needs for products in a class of specific product. Or even how segmentation is it possible so let's.
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