McDonald’s a aussi su s’orienter de

McDonald’s a aussi su s’orienter de manière proactive en changeant son image alors que les exigences des clients en matière d’écologie et de nutritions n’étaient encore qu’en germes. En effet, au cours d’une étude d’image, bien que celle de McDonald’s soit alors encore positive, les analyses de forums avaient mis en évidence que les thèmes de la santé et de l’environnement devenaient « tendances ». Pour prévenir un possible retour de bâton, McDonald’s a modifié ses menus, ses emballages, etc. La firme fait désormais la promotion des fruits et légumes. En témoigne un choix varié de salades et les « fruits à croquer », nouveau dessert dans les Happy Meals. McDonald’s décide aussi de jouer la transparence auprès de ses clients, en affichant sur les emballages les rapports nutritionnels journaliers, en faisant la promotion du sport, en mettant en valeur sa politique de développement durable

Résultats (Anglais) 1:

McDonald's also knew how to move proactively by changing its image while the requirements of the customers in terms of ecology and nutrition were still in germs. Indeed, in a study of image, so that McDonald's is still positive, analyses of forums had highlighted the themes of health and environment became "trends." To prevent a possible backlash, McDonald's changed its menus, packaging, etc. The firm is now the promotion of fruit and vegetables. Evidenced by a varied selection of salads and "fruits chewable", new dessert in the Happy Meals. McDonald's also decides to play transparency with clients, showing on the packaging the daily nutritional reports, through the promotion of sport, highlighting its sustainable development policy

Résultats (Anglais) 2:

McDonald's has also managed to move proactively changing its image as the requirements of customers in ecology and nutritions were still only germs. Indeed, in an image study, although that McDonald's is still positive then, forums analyzes had shown that the themes of health and the environment became "trends". To prevent possible backlash, McDonald's has modified its menu, its packaging, etc. The firm now promoting fruits and vegetables. Evidenced by a varied selection of salads and the "fruits chewable" new dessert in Happy Meals. McDonald's also decided to be transparent with its customers by posting on packaging the daily nutritional reports, promoting the sport, highlighting its sustainable development policy

Résultats (Anglais) 3:

mcdonald's has also managed to move proactively to change its image, so that customers on the ecology and nutritions were still count. indeed, in a study of the image of mcdonald's is still positive, analyses of the forums have made it clear that the issues of human health and the environment became "trends". in order to prevent a possible backlash, mcdonald's has modified its menu, its packaging, etc., the company has become the promotion of fruit and vegetables. in a wide range of vegetables and fruits to eat "," new dessert in happy meals. mcdonald's also decided to be transparent to its clients, with reports on the daily nutritional package, through the promotion of sport in promoting its sustainable development policy