Tsom xam ntaub ntawv loj loj no ntse siv hauv industries ntau yam, xws li banking, ntawv kho mob, thiab nyob hauv internet neeg siv cwj pwm kev nkag siab thiab personalization, poob mus rau tej cov kev tshawb fawb (Waga thiab Rabah, 2014; Cooper li al., 2013). Li (Kim li al., 2014) qhia tias, qhov cov koom haum siv tsom xam ntaub ntawv loj yuav txhim khu lawv muaj peev xwm pab tau lawv cov pej xeem thaum hais lub teb chaws dabtsi hais txog economy, kho, txoj hauj lwm creation, ntuj qeeg thiab kev ua phem. ...
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